Creative Services & Content Production

We partner with creative and marketing teams to create content—from identifying talent in the ideation phase to cross-channel execution.

  • Work with existing teams, while also encouraging collaborations with outside designers, artists, photographers, illustrators, and influencers
  • Structure and develop processes and timelines for all still and video programming to create a brand-consistent, quality-controlled content creation platform for retail, e-commerce, and social
  • Establish a content production team, which services the needs of creative, digital, and marketing departments
  • Executive produce all photography and video shoots and oversee all creative resourcing, contract negotiations, and budgeting and assessment of financials
  • Research and source new and established creative talent, including photographers, directors, illustrators, hairstylists, makeup artists, stylists, influencers, and “real people”; oversee all casting and negotiation of usage/fees for talent used
  • Oversee, negotiate, and obtain usage rights for all images (still and video) and online initiatives, including obtaining clearance for music license; secure all copyrights and usage rights for photography/video and model/talent selections
  • Partner with management on contracts, terms, strategy, and scope for strategic business opportunities and partnerships with designers, artists, and fashion brands; present opportunities for future partnerships