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cindy carrandi


New York & San Francisco

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cindy carrandi


New York & San Francisco

 
 
 

Mission

We are champions of meaningful, holistic, sustainable change - within self, within brand teams, within the greater organization.  We connect with creative culture effectively, seeking personal truth, harnessing passion, embracing authenticity, unleashing human potential.  We believe that a shared experience can break down walls and bond us as collaborators.  Because when we engage at our most authentic selves, we show up fully - impacting productivity, cultivating growth, operating mindfully.

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Expertise


Expertise


 
 
 

Expertise

With over 20 years’ experience in the fashion, beauty, and luxury markets, we interpret and intuit the needs of clients and develop innovative solutions. 

We align brand purpose with human potential to create meaningful, holistic change within creative teams and organizations, empowering them to operate in a more efficient and modern way.  With authenticity and approachability, honesty and integrity.

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Development & Execution


Development & Execution


 
 
 

Implementing Structure & Developing Systems

Cindy Carrandi is an industry Change Specialist who transforms corporate culture, harnessing creative potential, cultivating fresh thinking, strengthening leaders, unleashing brand truth.

We assess, construct, and rebuild existing creative teams. By listening and connecting with the team’s members, we pave a path for innovation—and inspire the team to perform at its best. We also bring together cross-functional teams, enabling them to work together more efficiently and harmoniously.

We excel at:

Team + Individual development

Leadership Coaching

Change Creation + Management

Goal Designing

Cohesion + Team Alignment

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Content & creative


Content & creative


 
 
 

Creative Services & Content Production

We partner with creative and marketing teams to create content—from identifying talent in the ideation phase to cross-channel execution.

  • Work with existing teams, while also encouraging collaborations with outside designers, artists, photographers, illustrators, and influencers
  • Structure and develop processes and timelines for all still and video programming to create a brand-consistent, quality-controlled content creation platform for retail, e-commerce, and social
  • Establish a content production team, which services the needs of creative, digital, and marketing departments
  • Executive produce all photography and video shoots and oversee all creative resourcing, contract negotiations, and budgeting and assessment of financials
  • Research and source new and established creative talent, including photographers, directors, illustrators, hairstylists, makeup artists, stylists, influencers, and “real people”; oversee all casting and negotiation of usage/fees for talent used
  • Oversee, negotiate, and obtain usage rights for all images (still and video) and online initiatives, including obtaining clearance for music license; secure all copyrights and usage rights for photography/video and model/talent selections
  • Partner with management on contracts, terms, strategy, and scope for strategic business opportunities and partnerships with designers, artists, and fashion brands; present opportunities for future partnerships   
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Select Clients


Select Clients